In January 2024, Associate Professor of the Department of Public Administration, Management and Marketing Maksym Hodiachev joined another professional development course, successfully completing the course “Custom Email Marketing Solutions” developed by Google. This course is part of the Google Digital Marketing & E-commerce professional certificate.
The main topics of the course included the specifics of developing digital marketing strategies, writing effective emails, executing and optimizing email campaiDgns, as well as measuring and analyzing the results of such campaigns.
The course provides in-depth knowledge of email analytics, writing effective emails, contact management, and email marketing strategies.