Lecturers and students of higher education of the Volodymyr Dahl East Ukrainian National University took part in the webinar “Innovative Entrepreneurship and Experimental Innovation”, which was held within the framework of the Horizon project HEI4S3-RM.
During the event, scientists from Spain presented their extremely interesting and practically useful reports.
Andrea Martínez Noia, Associate Professor of Management at the University of Oviedo, delivered 2 informative lectures. During the first day of the webinar, Andrea spoke about the types of innovations used by enterprises, new competitive business models, the search for innovative ideas, and the opportunities and challenges in the business environment. The second lecture was devoted to creating attractive business models, valuable offers for consumers, ways to turn business ideas into viable business models, conducting experiments, and overcoming the risks faced by entrepreneurs.
During the two-day lecture, Ana Suarez Vazquez, Director of the Employment and Entrepreneurship Department at the University of Oviedo, introduced the students to the types of entrepreneurial activity, features of innovative startups, the SCAMPER technique, the STOP formula for interacting with consumers, market risks and the principles of market testing.
The representatives of the Volodymyr Dahl East Ukrainian National University completed the practical task proposed by the lecturer, demonstrating a good result due to their high professionalism and well-coordinated teamwork.
We remind you that the series of webinars in English is part of Phase II of the training courses scheduled for September to December 2023.