An open lecture was held for students of the Volodymyr Dahl East Ukrainian National University and other Ukrainian universities as part of the certificate course “Truthful Reporting: Even When It Hurts”. This time, the lecturer was a guest from Denmark, Leif Lonsmann, a media specialist with over 40 years of experience as a journalist, editor-in-chief and CEO for the Danish National Public Service Broadcaster (DR). Currently, he is a senior advisor at the Nordic Journalist Center and a member of the International Press Institute, IPI.